Obon is an important traditional event in Japan held in summer to welcome and honor the spirits of one’s ancestors. In most regions, it takes place from August 13th to 16th, although some areas observe it in July.

During this period, many people return to their hometowns to visit family graves, make offerings at the household altar, and spend time with relatives. Because of this, Obon is considered one of Japan’s three major long holidays, along with Golden Week and New Year’s. Transportation systems and highways become extremely crowded with people traveling for the holiday.

Local festivals such as Bon Odori (traditional dances) and Toro Nagashi (floating lanterns) are also common during Obon. In the evenings, you can see people in colorful yukata enjoying the cool night air, creating a truly summer-like atmosphere. It is a special time for families and communities to reconnect and share traditions.

This summer, many will once again gather with loved ones during Obon to enjoy the unique warmth and spirit of a Japanese summer.

🌸 We also have new items for this summer—don’t forget to check them out! 🌸

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